ABOUT THE BRAND
PURA (“pure” in English) is a new breed of premium Sangria made with 100% organic monastrell grapes from the region of Jumilla, organic sugar, organic juices and natural flavors. Designed to appeal to a broad range of consumers, but specifically targeting 18-40 yr-old females. PURA’s brand and marketing campaign incorporates traditional Spanish elements combined with popart motives in a sophisticated, elegant and humorous style.
PURA’s taste profile is unique thanks to the characteristics of the Monastrell grape that explodes with aromas of violets, ripe plums and blackberries upon fermentation. The natural orange and lemon juices added contribute to deliver an exceptionally flavorful and refreshing experience.
PRODUCT DETAILS
PRODUCER: DBL / Bodegas San Isidro
LOCATION: Jumilla, Murcia
INGREDIENTS: Organic monastrell grapes, organic pure cane sugar, organic citrus concentrate.
SHELF-LIFE: Consumption is recommended within 24 months of bottling date.
ALCOHOL: 9%.
TASTING NOTES: PURA’s taste profile is unique thanks to the characteristics of the Monastrell grape that explodes with aromas of violets, ripe plums and blackberries upon fermentation. The natural orange and lemon juices added contribute to deliver an exceptionally flavorful and refreshing experience. PURA can be enjoyed chilled, on the rocks, or mixed with carbonated drinks of any kind thanks to its superior alcohol content.
ANNUAL PRODUCTION: 500,000 bottles
FORMATS: Main go-to-market format is 750ML, but 1.5L bottle, 3L & 5L bag-in-box are also available upon request.
PACKAGING: PURA’s label showcases a wrap around dual-background design to provide retailers with flexibility to set up displays using the color that better fits their needs. PURA’s premium glossy boxes offer the same benefit.
